After years of being over-promised and under-delivered to by various online retailers, LilyVanity was started by 3 uniquely-different individuals who met daily to conceive a plan: to make online shopping effortless, affordable and enjoyable. One day after dropping the kids off at school, they wrote a check for $30,000 and procured their first set of shoes and makeup in 2016. The rest is history!

Today, LilyVanity ships multiple containers out of Seoul, South Korea bi-weekly to our warehouses in USA and Singapore, supplying fashion and beauty needs worldwide. Our large volume allows us to continually keep prices low as we seek to become America's no.1 source of Korean makeup, skincare and fashion. With more than 300,000 Facebook followers, we're proud to have established a trusted brand that delivers what it says!

Every visitor to our site is precious and we aspire to respond to every customer's questions and needs, serving them as you would at a local retail store. Thank you for shopping (even window shopping) with us and we hope you return soon!